African Root
Africa is at the heart of her family, with every holiday spent in Nigeria immersed in the culture and food. The young Chika fell in love with the sights, smells and sounds. In particular, traditional street food made by local women to snack on, including “dodo” fried plantain, roasted yam and toasted “epa” peanuts.
Her African childhood and the time spent with her friends and family cooking traditional recipes and sharing food, had a lasting impact on the young Chika.
As an adult, in the UK, she realised that African food is still hugely under-represented in the snack market.
With a deep breath, Chika left the world of finance to share her passion for African inspired foods. Her ultimate purpose was to support girls, just like her childhood friends, through education to become confident women.
And so CHIKA’S the brand was born.
Motivation
CHIKA’S range embodies the energy and vibrancy of Africa, every product in CHIKA’S has a story inspired by our heritage. Whilst we are a British company, we remain committed to giving back to communities which inspire us, in 2019 we launch Snacks4Change partnership with World Vision – Empowering girls. An initiative that supports girls through education, enabling them to get the best start in life.
CHIKA’S donates 2% of profits because we believe in the power of education.
Today, 31 million girls are out of school. And every 7 seconds a girl is married. We are helping to change that. Because ‘Education is the key to unlocking girls’ potential and creating brighter futures for not just themselves, but also their families and for future generations’ – World Vision 2019.